Cautious optimism about 2017

China Daily | Updated: 2017-01-19 07:45

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Elaine Chang, vice-president of Amazon and president of Amazon China.

A1 We are optimistic about China's economic prospects in 2017 and believe cross-border e-commerce will play a key role in China's economic growth in 2017. The "import" of international brands and products through cross-border online shopping supports the government's "supply-side structural reform". On the other hand, China-based manufacturers are trying to grow their businesses through cross-border e-commerce. All these are opportunities and what we need is to focus on customers' demands and drive local innovation.

A2 Our mission in China is to innovate. We launched Amazon Global Store, the first localized global store in Amazon worldwide; Amazon Prime China, the first membership program providing unlimited and free cross-border delivery; and white Kindle, initiated by Amazon China for Chinese customers first.

Additionally, Amazon Global Selling recently launched a number of initiatives in China, including a China-based recruitment team designed to bring high quality China-based sellers to the Amazon Business marketplace in the US and the "Manufacture plus" project to support China's manufacturers to explore the online channel to export.

A3 Amazon has a long-term commitment in China and will continue to innovate. So long as we serve our customers right, everything else will follow.

A4 Currency exchange rate fluctuations are normal. Given that we are a global business, the fluctuations normalize if we consider our global scale.

A5 China is one of our strategic markets and we are committed to growing here. We have invested to build a presence in China, including cross-border e-commerce, Amazon reading including books, Kindle and digital content, Amazon Logistics+, and Amazon Web Services.