Families go wild

"It's a good opportunity for parents and children to study together and develop their relationship. Many parents also enjoy nature, and these experiences help to recall their own fond childhood memories," says wildlife photographer Zheng Yang, co-founder of the company.

"They will also be moved by the interaction between the animals, such as the bonds between mothers and offspring, and prompted to think about their own family relations."

Zheng believes that his company provides a unique travel experience and that it's more effective to teach kids on-site knowledge about animals, because it makes it more likely children will remember what they learn.

While most children tend to be interested in primates, amphibians and large animals such as lions, leopards and hippopotamuses, only a few prefer wild birds, Yang says. Before a trip, the company will provide training programs about safety, local customs and traditions, and local biodiversity. After every trip, the experts will help children share their feelings in a presentation to an audience made up of parents.

"It's a selective lifestyle program, not a mainstream one. Only those who really enjoy it will persist. We have many regular customers," Zheng says.