Fresh food investment set to soar

Driven by a variety of factors including urbanization, easier access to mobile payments and more hectic lifestyle, e-commerce market for fresh produce is estimated to surpass 350 billion yuan by the end of 2019.

The lucrative market has also attracted players like Suning, the commercial giant, which has launched its own fresh produce retail chain called Suning Fresh.

The Nanjing-headquartered company announced during the CIIE that it has developed a fresh-food-sourcing network linking 147 countries and regions around the world.