Palace Museum adopts modern approaches to promote traditional culture
It has been co-organizing a music competition with China's internet giant Tencent since July, inviting composers and singers to produce songs, drawing inspiration from the museum's ten ancient masterpiece paintings.
The theme song of the event is based on the painting "a Panorama of Rivers and Mountains". The song's music video received over 34 million online views on just the first day of release.
The museum has also partnered with Tencent in terms of game production, with Forbidden City-themed features for the game having so far received around 40 million downloads.
Curator of the Palace Museum Shan Jixiang said such new approaches to combine the museum's treasures with music and technologies are expected to stimulate the creativity of the younger generation, thus injecting new vitality into the Chinese nation's traditional culture.
