Jewelry giant to host its largest showcase in history in Shanghai
Tiffany & Co. will be unveiling its largest exhibition in history in Shanghai, China, the 182-year-old US diamond retailer announced on Wednesday.
Scheduled to open on Sept 23, the "Vision and Virtuosity" exhibition will showcase 350 pieces of jewelry, with about 100 of them being displayed for the first time in public.
Highlights include one of the world's largest and rarest yellow diamonds that weighs 128.54 and has 82 facets, the original script of the movie Breakfast at Tiffany's which stars Audrey Hepburn, and the cash book used on the first day that Tiffany & Co. started operations in 1837.
A life-size replica of the Manhattan store's entrance, complete with a revolving door, has also been built inside the Fosun Art Center on the Bund where the exhibition will take place.
"We knew from the beginning that the exhibition belongs to Shanghai, China," said Alessandro Bogliolo, CEO of the brand, at the news conference in Shanghai on Wednesday.
Bogliolo told China Daily that the exhibition is part of the company's strategy to tackle the drop in overseas spending by Chinese tourists as a result of US-China trade tensions and the strong US dollar.
