Famed jeweller launches new universe of men's products

Forever associated with the image of Audrey Hepburn's insouciant chic in the film Breakfast at Tiffany's, the iconic New York-based jeweller Tiffany & Co is now giving men the chance to get in on the act.

Starting this month, Tiffany Men's has been created in the spirit of the modern man: bold and confident, casual yet refined, a style arbiter with a discerning eye for quality. Its first collections, Tiffany 1837 Makers and Diamond Point, will feature jewellery, home objects and accessories, watches and more.

"Tiffany Men's is centered on craftsmanship as the foundation of our company," says Reed Krakoff, the brand's chief artistic officer. "Tiffany 1837 Makers is a nod to the workmanship and time-honoured techniques used in creating jewellery – the idea that there's a person behind each object."

One of the most impressive items in the collection is the one-of-a-kind, handcrafted solid sterling silver and 18K yellow gold vermeil chess set – price available upon request. But the range of designs in Tiffany Men's also incorporates barware and even trophies, acknowledging the jeweller's 160-year history of making sports trophies for historic tennis and sailing tournaments.

So gents, accessories at the ready – now it's breakfast, lunch and dinner at Tiffany's.