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China Daily is classic blue, so is Pantone 2020

By Zhao Siyuan | chinadaily.com.cn | Updated: 2019-12-06 08:03
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A screenshot of China Daily's Dec 6 edition. [Photo/China Daily]

China Daily's classic blue color that has dominated the brand's logo happens to be chosen as the Color of the Year for 2020 by Pantone.

You'll expect to see a lot of blue in the coming year, and hopefully a lot of China Daily too.

The selection of the color carries richer meanings than what you may think.

Pantone, the Color of The Year franchise, began to set the tone for the next year two decades ago in 1999 when it also selected a blue hue - Cerulean at the threshold of a new century.

The shade for the year 2020, reminiscent of the sky at dusk, is thought-provoking, Laurie Pressman, vice-president of the Pantone Color Institute, told TIME.

"It speaks to our feelings of anticipation, when you think about the sky at dusk, the day isn't over. You're thinking, what's ahead of us?" she said.

A screenshot of the website of Pantone Color Institute. [Photo/provided to chinadaily.com.cn]

The question is for everyone as we're about to wave goodbye to a bittersweet 2019 and look ahead to a new decade.

China Daily's lucky coincidence, thanks to the news group's classic taste, is more than just a color.

The year 2019 has seen China Daily, the country's largest English-language news group's active role in the all-year news calendar, reporting the China-US trade tensions, showing the true story of Hong Kong protests, following the uncertainties of Brexit and Latin America, and celebrating the 70th anniversary of the founding the People's Republic of China.

Pantone felt the color highlighted dependability, trustworthiness, credibility, and constancy, all traits that are also valued by China Daily as a news group that serves 2 billion online-and-offline readers across the globe in an era when people are increasingly blinded by faked news and need high-quality, trusted news sources more than anytime.

You'll inevitably sport something blue next year as the color is set to rule global aesthetics, ranging from high fashion catwalks, street style, to home decor.

When you align your daily style with the 2020 color, don't forget to pick up a China Daily newspaper, visit our website, or check our app, because we're blue, and always classic.

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