Livestreams showcase new dimensions in communication between Chile, China
Starting in October, the "Chile, Safety and Quality Food" event — with the slogan "La Roja está aquí" — introduced a variety of Chilean fare to the Chinese public, with more than 100 million total views.
In the first two livestreams, several influencers collaborated with professional food critics to share their different perspectives on Chilean cuisine through their own life experiences. They explored the original flavors of Chilean specialties, such as wine, cherries, seafood, fruit and many other products.
Apart from food, ProChile Shanghai also prepared two more livestreams to introduce Chilean culture to the public. During the China International Import Expo, a discussion, "Creative Chile", was held in the Chile pavilion of the Greenland G-Hub.
In cooperation with Wines of Chile, a Chilean-based influencer, two key opinion leaders presented how Chilean culture affects the development of their creations in art, film, modern technology and video games, giving display to the unique charm of Chile from a multi-dimensional perspective.
