Livestreams showcase new dimensions in communication between Chile, China
On Nov 13, ProChile Shanghai cooperated with the Mercedes-Benz Arena to bring a livestream themed "Chile Red" from the Diamond Space. Red is the representative color of Chile.
Key opinion leaders, with the cooperation of Chile's trade commissioner in Shanghai, José Vidal Wood, brought Chilean soccer to Chinese audiences in an engaging fashion. As one of the representative teams of South America, the Chilean national soccer team has always been known for its spirit, full of valor and vigor.
This team's typical style also comes from the passion and determination of the Chilean nation. They won the 2015 America's Cup and successfully defended their 2016 Centennial America's Cup championship. Now the Chilean national soccer team is ready for the 2022 World Cup in Qatar.
