Vivienne Westwood hosts events to enhance its China connection

Apart from the brand's own events, Kronthaler attended the Global Apparel Conference, hosted in Dongguan, Guangdong province, from Nov 16 to 18.

Having learned about Dongguan's vast fabrics and clothing manufacturing sector, Kronthaler said that he sees immense possibilities in the industry and the awareness toward sustainability here in China.

"It was really important for me to come here to China, meeting the people and seeing this world, to understand it deeper. I feel it's invigorating to come here. It gives me ideas. And I feel like I'm on a crossroad and coming here is helping me to take a new direction, actually on a personal level," he said.