Taiwan compatriot traces his roots to Fujian

Tsao's entrepreneurial journey took another turn when he became deputy president of the Taiwan association in Sanming city in 2022.

He started to promote cultural revitalization in rural areas, injecting vitality into local economies through immersive study programs and cultural experiences.

He also helps more youths from Taiwan realize their entrepreneurial dreams and integrate into the mainland market. With his experience and expertise, he guides them through the intricacies of the industry, including marketing strategies and operational management.

When Tsao met Zhang Xinyi, an architect, they decided to bring culture to the countryside, so they developed immersive study activities.

"Moving the classroom to the countryside and guiding children to explore nature is not only a fun way to learn English but also brings economic benefits and cultural vitality to rural areas," Tsao said.