Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Health

Medical aesthetics market reaches breakout point

Competition, regulation intensify amid sector's push for high-quality development

By Li Jiaying | China Daily | Updated: 2024-05-02 10:06
Share
Share - WeChat
A visitor checks out artificial intelligence-enabled medical equipment during an expo in Beijing in February 2023. [Photo by CHEN XIAOGEN/FOR CHINA DAILY]

Intensified competition

Data from the National Health Commission showed in January that the number of regulation-compliant specialized medical aesthetics institutions in China reached 18,584 — excluding public institutions and private comprehensive institutions, which account for about 10 percent of the total number based on past data.

Hangzhou in Zhejiang province, Xi'an in Shaanxi province, Beijing, Chengdu in Sichuan province, and Shanghai are the top five cities that had the most newly established institutions (with 0-5 years of operations) as of January 2023, according to the Deloitte report. Their newly established institutions accounted for 69 percent, 67 percent, 53 percent, 50 percent and 48 percent of the nation's total, respectively.

This propelled medical institutions to embrace new trends such as online platforms, and attach greater importance to marketing in their development strategy.

During last year's Singles' Day shopping spree around Nov 11, the price of the well-known Juvederm dermal filler collection dropped to as low as 1,999 yuan per syringe during the livestreaming sessions of several medical aesthetics institutions, whereas their market price typically ranges from 9,000 yuan to 12,000 yuan per syringe.

"Looking back at the past year, the medical aesthetics market has shown a trend of 'strong start but weak finish', with price-oriented competition making revenue fall short of expectations, leading to chaotic development of the industry," said Jin Xing, chairman and CEO of SoYoung.

The overly intense competition and vicious rivalry among private medical aesthetics institutions have triggered a series of issues, posing significant challenges to the healthy and smooth development of the industry, Jin said.

The escalating price war is reducing medical aesthetics to a labor-intensive industry, while it is supposed to be a knowledge-intensive one due to its knowledge- and expertise-driven nature, said Li of BeauCare Clinics.

"The level of medical prowess, not prices, should always be the core competitive strength of an institution," he said. "If medical treatment is geared toward growth ends and consumer demand, it can easily lead to over-diagnosis and overtreatment."

In addition, upstream material and equipment manufacturers are also adapting to market demand by increasing their promotional efforts and continuously launching simpler-to-use and more effective products to stimulate growth of medical aesthetics consumption, said Wu Wenyun, director of Beijing-based Myoung BeauCare Clinic.

"Although consumers can now access medical aesthetics information through increasingly diverse channels, the information may sometimes be inaccurate or distorted, which may lead to risks and pitfalls in their pursuit of beauty," Wu said.

Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: jizzzz中国| 欧美深夜福利视频| 色综合天天综合高清网国产| 香港三级电影在线观看| 韩国黄色片在线观看| 超污视频在线观看| 精精国产XXXX视频在线| 精品日韩一区二区| 精品久久久久成人码免费动漫| 精品69久久久久久99| 深夜a级毛片免费无码| 欧美日韩在线影院| 最近中文字幕mv免费高清视频7| 最近中文字幕2019国语3| 日本系列1页亚洲系列| 成人毛片免费观看视频在线| 成人a在线观看| 在线国产小视频| 国产福利第一视频| 国产区女主播在线观看| 国产乱人伦app精品久久| 全彩※acg海贼王同人本子| 亚洲精品国产福利在线观看| 亚拍精品一区二区三区| 丰满大白屁股ass| 97公开免费视频| 国产性夜夜春夜夜爽三级| 香蕉视频在线精品| 精品国产人成亚洲区| 波多野结无码高清中文| 新版bt天堂资源在线| 国产特级毛片aaaaaaa高清| 亲密爱人在线观看韩剧完整版免费| 久久99热精品这里久久精品| 中文乱码字幕午夜无线观看| 波多野结衣系列cesd819| 性色av免费观看| 国产三级精品在线观看| 九九在线观看精品视频6| 中文字幕无码精品亚洲资源网 | 亚洲高清成人欧美动作片|