NBA tips off 14th Chinese New Year celebration

The 14th NBA Chinese New Year celebration tips off today and runs through Feb 12. The celebration will feature more than 100 live game broadcasts, a new television spot, original social and digital content and a series of community and fan engagement activities featuring NBA Legend Shawn Marion.

NBA team celebrations will tip off on Jan 23 when the Golden State Warriors visit the Sacramento Kings, and the Houston Rockets host the Cleveland Cavaliers. Twenty-one NBA teams will celebrate the Year of the Snake with in-arena activations and/or social and digital content.

The campaign launched with a new television spot entitled, "Prosperity Year Adventure," featuring Minnesota Timberwolves guard Anthony Edwards and New York Knicks guard Jalen Brunson participating in a series of basketball-themed New Year activities alongside families and children celebrating the holiday. The celebration will also feature a series of NBA Cares community outreach activities attended by Marion, including an interactive basketball activity for wheelchair basketball players in Beijing and a fan activation in Hong Kong.

Throughout the multi-week celebration, fans will be able to participate in several Chinese New Year-themed social media activations, including the chance to win NBA-themed prizes and purchase special-edition NBA-themed Year of the Snake merchandise.

"Prosperity Year Adventure" Television Spot:

Brunson and Edwards star in a new television spot where the All-Star guards are transformed into several basketball-themed settings alongside family and children celebrating the holiday, including as Mahjong pieces, door gods and candy figures at an outdoor basketball competition. The spot will air on more than 25 of the league's media partner platforms in Asia, including Alipay, Astro, CCTV-5, CCTV.com, CCTV Video, CMG Mobile, China Mobile HD, China Mobile MIGU Video, Eclat, Elta, FPT, Great Sports, the iSMG App, Kuaishou, LINE, M Plus Live, Now TV, SiTV, Tencent News, Tencent Sports, Tencent Video, Truevisions, Videoland, ViuTV, WeChat Video and Weibo.

NBA Cares Community Outreach Activities:

As part of a series of NBA Cares Chinese New Year community engagement activities, Shawn Marion will participate in an interactive basketball activity for 20 wheelchair basketball players in Beijing on Jan 22, where he will share tips to help the players elevate their game and join them for calligraphy, paper-cutting and dumpling-making in celebration of Chinese New Year. Marion will then visit Hong Kong on Jan 25 to take part in a series of Chinese New Year-themed activities, including a lion dance and other activations to celebrate the Year of the Snake with local fans.

In addition, fans can participate in a variety of interactive Chinese New Year-themed social media activities and contests starting this week.