15th Beijing International Film Festival to concurrently launch Beijing Film & Life Festival

Riding on the momentum of the booming box office success of the hit movie Ne Zha 2 and carrying on the glory of Chinese cinema's 120-year history, the 15th Beijing International Film Festival (BJIFF) will be held as scheduled with the theme of "New Quality Films Empowered by Technology, Showing Harmony in Diversity." A press conference for the 15th BJIFF was held on March 27, unveiling a prosperous and grand cinematic spectacle.

This year's BJIFF, held from April 18 to 26, will host an array of events such as the "Tiantan Award" competition, Opening Ceremony, Beijing Film Panorama, BJIFF Core Forums series of activities, Beijing Film Market, the 32nd Beijing College Student Film Festival, Closing & Awards Ceremony, Film Carnival, and Film+ activities. With hundreds of diverse and rich events, the festival will foster creativity, incubate excellent works, empower industry upgrading, and propel the future development of films.

The China Film Administration will officially launch the Chinese Film Consumption Year event on April 18 and the BJIFF Organizing Committee and several other official administrations will jointly initiate the Beijing Film Life Festival as the inaugural event. With the theme of "Watch Movies, Enjoy Life", the initiative will widely mobilize market players to participate, and extend the influence of the BJIFF activities citywide, creating a "second venue" for the film festival activities. It aims to boost the development of the movie "ticket stub economy" through four major sections: "Enjoy Cuisine with Movies", "Travel with Movies", "Spring Discount Movie Viewing" and "Movie Cultural and Creative Carnival".