Home> Latest News

Peak announces partnership with NBA's Toronto Raptors

Updated: 2012-12-17 14:28
(Xinhua)
Comments() Print Mail Large Medium  Small 分享按鈕 0

TORONTO - Chinese sports apparel company Peak Sports announced its new partnership with the Canadian NBA team Raptors in Toronto on Saturday.

Peak announces partnership with NBA's Toronto Raptors

Peak Sports' chairman Xu Jingnan speaks at the news conference on Dec 15, 2012 [Photo / Xinhua]

Rapidly gaining ground in the international sporting world, the Chinese company is the sponsor of a number of NBA teams. This four-season long partnership with the Toronto Raptors is all part of the company's international marketing strategy, said Peak Sports' chairman Xu Jingnan.

This partnership marks the first time a professional Canadian sports team has ever been sponsored by a Chinese company. Xu said they're hoping to introduce and establish their brand in Canada with the help of the Toronto Raptors.

"Internationalization has always been the main focus in the development of Peak Sports," he said. "This partnership with the Toronto Raptors will help accelerate Peak's business here in Canada and bring our product to Canadian consumers."

Listed in the Hong Kong Stock Exchange in 2009, Peak Sports produces and manufactures goods in a variety of sports. But with basketball as their primary focus, the company has established strategic partnerships with a number of high profile NBA teams such as the Houston Rockets and the Miami Heat over the years.

"NBA is definitely number one in the basketball world. They produce many heroes every year," he said. "This partnership with the Toronto Raptors will help Peak show Canadian basketball fans who Peak is, and who its products represent."

Peak announces partnership with NBA's Toronto Raptors

Peak Sports' chairman Xu Jingnan and David Hopkinson, senior vice-president of business partnerships of Maple Leaf Sports & Entertainment, owner of the Toronto Raptors, pose for a photo on Dec 15, 2012, after the news conference. [Photo / Xinhua]

David Hopkinson, senior vice-president of business partnerships of Maple Leaf Sports & Entertainment which owns the Toronto Raptors, said it's a deal that'll benefit both ends. It'll provide an opportunity for both sides to share information and learn from each other, he said.

"Basketball is the number one sport in China, with well-established roots here in Canada, and this is an opportunity I think for us to really do something that bridges the gap between two cultures around the common love for basketball," said Hopkinson.

With this deal, Peak will be exposed to Raptors fans who will see the company's branding all over the Air Canada Centre where home games are held. Peak's merchandise will also be available to Canadian consumers at the Raptors Team shop at the Air Canada Centre.

To mark the big announcement, Raptors guard Kyle Lowry, one of Peak's featured endorsees, ran a basketball clinic and helped nearly 30 youth from local Chinese community get a head start in the sport.

Established in 1989, Peak Sports now has more than 6,000 stores in China.

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 你懂的在线视频| 国产成人综合欧美精品久久| 七次郎最新首页在线视频| 日韩成年人视频| 亚洲国产福利精品一区二区| 狠狠躁天天躁中文字幕无码| 国产91青青成人a在线| 麻豆国产精品一二三在线观看| 国产精品女人呻吟在线观看| 国产中文99视频在线观看| **性色生活片毛片| 在线播放无码高潮的视频| www.天天射| 我要c死你小荡货高h视频| 久久免费视频网| 日韩电影免费在线观看中文字幕 | 人人鲁人人莫人人爱精品| 精品国产成a人在线观看| 国产va在线观看| 观看国产色欲色欲色欲www| 国产成人cao在线| 免费黄色网址网站| 国产精品久久久久久影视| 337p日本欧洲亚洲大胆色噜噜| 在线免费成人网| ankhazone度盘| 奇米影视7777777| 制服丝袜中文字幕在线| 视频在线观看一区| 国产国产午夜精华免费| 免费观看成人羞羞视频软件| 国产精品久关键词| 香蕉免费在线视频| 国产精品国产精品国产专区不卡 | 亚洲精品老司机| 特级毛片aaaaaa蜜桃| 人妻精品久久久久中文字幕一冢本| 秦91在线播放第3集全球直播| 全彩本子acg里番本子| 精品久久洲久久久久护士免费| 午夜视频免费观看|