CCTV annual ad auction draws banner response

The annual landmark advertisement auction by China Central Television, the country's sole national TV station, drew active bids from companies targeting China's consumer market, with consumption playing an increasing role in driving the nation's economy.

The auction is widely seen as a barometer of China's economic situation and has gained steady sales growth over the past two decades.

The broadcaster, however, declined to reveal specific bids at this year's auction.