Home>News Center>Life
         
 

Beauties, eyeballs and business
By Zhu Qi (Shanghai Star)
Updated: 2004-08-22 16:11

Open any web portal in China and you're sure to find a section on "Beauty". Fancy pictures are splashed on the mass media to catch eyeballs and generate traffic.

Eyeballs mean business, which is well understood by shrewd business people. International-level beauty contests have been introduced into China, a country that used to despise them as "Western cultural nonsense".

The Chinese have experienced the thrill of the Miss World Pageant at the beach of South China's Sanya, Miss China, Miss Shanghai, the China World Model Competition and the International Advertising Model Competition. Shandong is bidding - along with Mexico, Thailand and Chile - to host the Miss Universe Pageant in 2005.

A money machine has been well established for such contests. The change of government attitude is a big victory for international high profile pageants, which for years tried to persuade Beijing to their view that pageants were harmless. Mass audiences can produce fortunes for international pageant organizers and sponsors.

Many of these sponsors are the beauty products manufacturers who are eager to access China's huge market. Plummeting viewing numbers in countries such as the US have added urgency to the quest to tap untouched territory such as China, where there is a growing desire by women to look glamorous. The number of viewers for the latest Miss World is expected to reach 2.5 billion in some 165 countries, surpassing last year's 2 billion.

Local organizers and sponsors are winners, too. Organizers in the pioneering city of Guangzhou have been made rich by expensive advertisements inserted into live television broadcasts. A host of companies have been established to engage in this sector. Besides the TV broadcasts, they have created a number of related activities to attract eyeballs and cash.

These activities range from charity, environmental and wild animal protection and literacy to children's welfare. Meanwhile, such sensations do not only create sponsorship but also accommodate the still cautious Chinese Government.

Sponsors and advertisers have benefited enormously from the frequent media exposure. For instance, more than 100 beauty queens were gathered in China for the Miss World Pageant and domestic media feverishly followed their activities. Sponsors and other advertisers will have great opportunities to promote their products and improve sales. It is reported that Duoer Capsule, a beauty care product, saw its market grow by a dramatic 70 per cent the year after it hosted "Beauty in the Flower City" in Guangzhou.

On the other hand, the prosperity of the beauty sector also requires professionalism and regulation. With more international contests held in China, the governments and enterprises concerned will have a good chance to learn more about international pageant rules and to improve their operations so as to create win-win solutions.



Britain grudged admiration for Che Guevara, records show
The film Hero's Hollywood premiere
Miss Malaysia/world
  Today's Top News     Top Life News
 

Hu: Deng's legacy still influences China

 

   
 

Superwoman Tang wins 18th gold for China

 

   
 

Web portals facing tighter supervision

 

   
 

Rules protect rights of detainees

 

   
 

Comment: Time to rethink monetary policy

 

   
 

Tipping tour guides sparks debate

 

   
  Beauties, eyeballs and business
   
  Woman wolfs down 38 lobsters in eating contest
   
  Zhang Ziyi to star in 'geisha' movie
   
  Stations set up for special deliveries
   
  Feeling stressed? Try nude therapy
   
  Female prisoners glow in Rio jail beauty contest
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Feature  
  China's 'hairboy' aspires to be a rock star  
Advertisement
         
主站蜘蛛池模板: 国产日韩欧美中文字幕| 性欧美成人免费观看视| 亚洲另类小说网| 用我的手指搅乱吧未增删翻译| 国产三级在线观看视小说| 黄色软件下载链接| 国产精品久久久久久影视| 99久久精品费精品国产| 小sao货求辱骂| 中文www新版资源在线| 日本中文字幕在线视频| 久久青青草原精品影院| 欧美不卡一区二区三区免| 亚洲成人黄色在线| 欧美色图综合网| 亚洲精品视频在线观看视频| 男男性彩漫漫画无遮挡| 厨房切底征服岳完整版| 色宅男午夜电影在线观看| 国产午夜无码片在线观看影院| 狠狠色欧美亚洲综合色黑a| 国产精品十八禁在线观看| 91九色视频在线观看| 在线免费视频你懂的| 99视频精品全部在线观看| 好吊妞在线观看| 一女被两男吃奶玩乳尖| 性感美女视频在线观看免费精品| 中文字幕视频在线| 日本三浦理惠子中文字幕| 久久久国产乱子伦精品| 日本午夜精品一区二区三区电影 | 亚洲午夜国产精品无卡| 欧美特黄三级电影aaa免费| 亚洲福利在线观看| 永生动漫免费观看完整版高清西瓜| 人人澡人人澡人人看添欧美| 狠狠精品久久久无码中文字幕 | 天天草天天干天天| a网站在线观看| 大肉大捧一进一出好爽视频|