Home>News Center>Life
         
 

China bans Nike TV ad as national insult
(Agencies)
Updated: 2004-12-07 08:54

China banned a Nike television commercial showing LeBron James battling a cartoon kung fu master, as the ad insults national dignity.


The Nike commercial shows the Cleveland Cavaliers' LeBron James defeats a Chinese ancient kung fu master. [sohu]

The commercial, titled "Chamber of Fear," was broadcast on local Chinese stations and on state television's national sports channel before being pulled last month.

It shows James, the Cleveland Cavaliers' reigning NBA rookie of the year, defeating the kung fu master, two women in traditional Chinese attire and a pair of dragons, considered a sacred symbol in traditional Chinese culture.


LeBron James also beat a pair of dragons in the Nike ad. [sohu]

The advertisement "violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland's culture," the State Administration for Radio, Film and Television said on its Web site Monday.

"It also goes against rules that require ads not to contain content that blasphemes national practices and cultures."


Two women in traditional Chinese attire are defeated by LeBron James in the commercial. [sohu]

The statement added: "The ad has received an indignant response from Chinese viewers."

The Chinese cultural symbols are all defeated in the Nike advertisement.

James and Nike based the ads for the 19-year-old's Air Zoom LeBron II sneakers on films featuring martial arts icon Bruce Lee. James is a fan of Lee's work.

"It was not intended to hurt anybody or any culture or anything like that," James said after practice in Cleveland on Monday.

"We put the ads together basically for kids."

James said some Asian reporters told him they liked the commercials. He was disappointed the ads were pulled and will prevent some of his fans from seeing him.

"That's big. I need as much fans as I can get," he said.

James, who signed a seven-year, $90 million endorsement deal with Nike shortly before turning pro straight out of high school, hopes to have things patched up with his Chinese fans in time for the 2008 Beijing Olympics.

"I'll be there in 2008, so maybe they'll love me a little more when I get there," said James, who played for the U.S. Olympic team this summer in Athens.

Maurice Zhou, a spokesman in Shanghai for Beaverton, Ore.-based Nike Inc. said the company had no response except to say that it "respected the government's decision."

"We respect and follow the Chinese government's laws and regulations," Zhou said.

The Chinese television regulator tightened controls over programming in May by prohibiting the use of English words and imported programs that promote.

The Nike advertisement is part of fast-growing foreign efforts to cash in on the huge popularity of basketball in China and the celebrity of James and other NBA players, such as China's Yao Ming.

Last month, a series of Nike ads in Singapore designed to resemble graffiti drew attention in a nation known for civic order.

The small, page-size posters featuring anime-style images of James were pasted over the ad panels of 700 bus stops, surprising commuters who were used to very tidy shelters. At least 50 commuters complained, shelter officials said.



'Titanic' line tops cheesy movie survey
15,000 mourned late Hong Kong lyricist Wong Jim
Miss World pageant to unfold in Sanya
  Today's Top News     Top Life News
 

Record deals inked with Germany, Italy

 

   
 

Presidents tout strong relations with Italy

 

   
 

Poor mines barred, on hold

 

   
 

Swan Lake protection needs more attention

 

   
 

Khatami: Iran's democratic reforms failed

 

   
 

9 killed in attack on US mission in Saudi

 

   
  'Titanic' line tops cheesy movie survey
   
  China bans Nike TV ad as national insult
   
  Benevolence needs to become part of culture
   
  Price hikes won't do heritage sites good
   
  Midnight show to unmask sex
   
  Below-shoulder massage banned to curb prostitution
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
A Chinese has 19.3 sex partners, on average: Durex
  Feature  
  HK veteran songwriter James Wong passed away at 64  
Advertisement
         
主站蜘蛛池模板: 毛片基地免费视频a| 精品一区二区三区色花堂| 无码人妻精品一区二区三区久久久| 亚洲成A∨人片在线观看无码| 男女性色大片免费网站| 日日碰狠狠添天天爽爽爽| 亚洲国产欧美日韩精品小说| 爱做久久久久久| 午夜欧美日韩在线视频播放| **一级毛片免费完整视| 天天爽夜夜爽人人爽一区二区| 中文乱码人妻系列一区二区| 日本久久久久亚洲中字幕| 亚洲AV无码国产一区二区三区| 欧美激情性xxxxx| 亚洲综合无码一区二区三区| 短篇丝袜乱系列集合嘉嘉| 啊灬嗯灬快点啊灬轻点灬啊灬| 韩国一大片a毛片女同| 国产成人无码免费视频97 | 欧美三级在线播放| 亚洲欧美日韩一区在线观看 | xxxxx做受大片视频| 最近在线中文字幕电影资源| 亚洲欧美日韩一区在线观看| 波多野结衣丝袜诱惑| 伊人大杳焦在线| 男生插入女生下面视频| 国产国产在线播放你懂的| 亚洲第一永久色| 国产精品免费_区二区三区观看| 538在线播放| 成人年无码av片在线观看| 久久中文字幕人妻丝袜| 日本大乳高潮视频在线观看| 亚洲欧美精品中文字幕| 激情婷婷成人亚洲综合| 从镜子里看我怎么c你| 男同精品视频免费观看网站| 免费人成在线观看播放国产| 被公连续侵犯中文字幕|