|
Beijing promotes Olympic-themed tourism
(crienglish.com)
Updated: 2005-04-20 16:02 Even though it's still three
years until the Beijing 2008 Olympic Games, the Chinese capital city is already
busy promoting Olympic-themed tourism.
Tourism is one of the major spin-offs for the host city and Beijing is hoping
to cash in on Olympic tourism well before the first medal is won.
Wen Ziji, Deputy Director of Beijing Municipal Bureau of Tourism, explains:
"This year, the theme of the Beijing Olympics Tourism is 'Appreciate the
Beauty of Chinese culture' and at the end of 2006 and 2007, Beijing's Olympic
Park and Olympic stadiums will be respectively completed. Our tourist sites and
routes will focus on that."
Wen Ziji says in the latter half of this year, youths of over ten countries
and regions that have hosted Olympics will be invited to Beijing to sing the
theme of the Olympic games.
The city will also host a photographic contest themed "Beijing, the city for
the Olympics As I See it".
City authorities are also hoping to improve services and standards for the
thousands of tourists expected to flood to Beijing.
"We want to introduce advanced foreign companies to manage some tourist spots
and also absorb foreign investment in travel agencies. By separating ownership
from management, we hope our tourist industry can develop more quickly."
It is believed that the forth-coming Games in Beijing is a golden opportunity
for tourism organizations and enterprises to upgrade their management and create
a better image for Beijing tourism.
| |
 |
|
|
|
|
Today's
Top News |
|
|
|
Top China
News |
|
|
|
|
|
|
|
|
|
