Home>News Center>China
       
 

Yanjing named as domestic beer sponsor of 2008 Olympics
(Xinhua)
Updated: 2005-08-10 15:57

Beijing Yanjing Brewery Co. Ltd has been selected as the official domestic beer sponsor of the 2008 Olympic Games, organisers announced on Wednesday.

Yanjing's signing up means the 2008 Olympics have two sponsors in the beer category as Busch-Anheuser Budweiser Beer signed last year as the international beer sponsor to support the Games.

There is an established principle in Olympic marketing that only one enterprise can be selected as the sponsor and enjoys exclusive marketing rights within the designated product category.

"This is an exception," said Yuan Bin, marketing director of the Beijing Organizing Committee for the 2008 Olympic Games ( BOCOG).

"The IOC and BOCOG jointly decided to give both enterprises the sponsor status in light of the special situation," she added.

Yuan added that the two breweries enjoy the same rights and obligations.

Yanjing, one of China's leading brewery based in Beijing, will provide funds, beer products and related services to the Beijing 2008 Olympics and Paralympics, BOCOG, the Chinese Olympic Committee and the Chinese sports delegations to the Turin 2006 Winter Olympics and 2008 Olympics.

Li Fucheng, Yanjing's chairman of board, said at the signing ceremony that being sponsor of the Beijing Games is important for Yanjing to become an international brand.

"As a Beijing-based enterprise, we are eager to get involved in and make our contributions to the Beijing 2008 Olympics," said Li.

"Yanjing will utilize the Beijing Games as a great opportunity to develop the company and make a bigger contribution to the country's economy," he added.

The Marketing Plan of the 2008 Olympic Games includes partnership, sponsorship, suppliership and licensing programs. Partnership, sponsorship and suppliership grant enterprises four-year exclusive marketing and promotion rights, while the licensing program authorize companies to produce and sell products with the official Olympic logo only after paying royalities to BOCOG.

BOCOG has signed nine partners so far, including Germany's automobile giant Volkswagen, Sinopec, China Mobile and Bank of China. It started to seek sponsors this March and is scheduled to launch its supplier-seeking campaign by the end of this year.



Chimpanzee suffers from smoking addiction
The tide is high but they're holding on
China, Russia military drills stage landing
  Today's Top News     Top China News
 

EU, China begin talks on textile row

 

   
 

Joint forces storm beaches at climax of drills

 

   
 

Taiwan students on mainland given level fees

 

   
 

Japan, China to jointly develop 4G mobile

 

   
 

China says market to decide yuan's value

 

   
 

CCTV sends record invitations for festival

 

   
  Temasek close to buying BOC stake - FT
   
  N. Korea nuclear talks likely as planned
   
  Japan, China to jointly develop 4G mobile
   
  Two bus accidents claim 33, injure 56
   
  NPC debates further raising tax threshold
   
  Farmers protest over alleged lead poisoning
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Beijing seeks calligraphic presentation of 2008 Games slogan
   
Calligraphic presentation of slogan sought
   
Beijing makes good time with 2008 preparations
  News Talk  
  It is time to prepare for Beijing - 2008  
Advertisement
         
主站蜘蛛池模板: 亚洲av无码久久精品蜜桃| 囯产精品一品二区三区| 99国产欧美久久久精品蜜芽| 成人羞羞视频网站| 久久人人爽人人爽人人片av不 | bbbbbbbbb欧美bbb| 成人无码精品1区2区3区免费看| 久久精品99久久香蕉国产| 看**一级**多毛片| 日韩精品视频在线播放| 免费高清在线观看| 美女黄网站人色视频免费| 国产午夜无码片在线观看影院 | 国产不卡在线视频| 黄色91香蕉视频| 国产福利一区二区三区| 3d玉蒲团之极乐宝鉴| 国模无码一区二区三区不卡| chinesestockings国产| 女的张开腿让男人桶爽30分钟| 三级伦理电影网| 成人毛片一区二区| 中文字幕制服丝袜| 新婚之夜性史观看| 中文毛片无遮挡高清免费| 日本亚洲色大成网站www久久 | 精品国产午夜肉伦伦影院| 国产AV人人夜夜澡人人爽麻豆 | 天天操天天干天天爽| 一本色综合久久| 成人区人妻精品一区二区不卡网站 | 久久精品日日躁精品| 最近免费韩国电影hd免费观看| 亚洲人成人网站在线观看| 欧美国产日韩a在线观看| 亚洲大香伊人蕉在人依线| 欧美日韩亚洲一区二区三区 | 韩国免费高清一级毛片性色| 国产在线xvideos| 麻豆一区二区99久久久久| 国产在线2021|