Home>News Center>China
       
 

Yanjing named as domestic beer sponsor of 2008 Olympics
(Xinhua)
Updated: 2005-08-10 15:57

Beijing Yanjing Brewery Co. Ltd has been selected as the official domestic beer sponsor of the 2008 Olympic Games, organisers announced on Wednesday.

Yanjing's signing up means the 2008 Olympics have two sponsors in the beer category as Busch-Anheuser Budweiser Beer signed last year as the international beer sponsor to support the Games.

There is an established principle in Olympic marketing that only one enterprise can be selected as the sponsor and enjoys exclusive marketing rights within the designated product category.

"This is an exception," said Yuan Bin, marketing director of the Beijing Organizing Committee for the 2008 Olympic Games ( BOCOG).

"The IOC and BOCOG jointly decided to give both enterprises the sponsor status in light of the special situation," she added.

Yuan added that the two breweries enjoy the same rights and obligations.

Yanjing, one of China's leading brewery based in Beijing, will provide funds, beer products and related services to the Beijing 2008 Olympics and Paralympics, BOCOG, the Chinese Olympic Committee and the Chinese sports delegations to the Turin 2006 Winter Olympics and 2008 Olympics.

Li Fucheng, Yanjing's chairman of board, said at the signing ceremony that being sponsor of the Beijing Games is important for Yanjing to become an international brand.

"As a Beijing-based enterprise, we are eager to get involved in and make our contributions to the Beijing 2008 Olympics," said Li.

"Yanjing will utilize the Beijing Games as a great opportunity to develop the company and make a bigger contribution to the country's economy," he added.

The Marketing Plan of the 2008 Olympic Games includes partnership, sponsorship, suppliership and licensing programs. Partnership, sponsorship and suppliership grant enterprises four-year exclusive marketing and promotion rights, while the licensing program authorize companies to produce and sell products with the official Olympic logo only after paying royalities to BOCOG.

BOCOG has signed nine partners so far, including Germany's automobile giant Volkswagen, Sinopec, China Mobile and Bank of China. It started to seek sponsors this March and is scheduled to launch its supplier-seeking campaign by the end of this year.



Chimpanzee suffers from smoking addiction
The tide is high but they're holding on
China, Russia military drills stage landing
  Today's Top News     Top China News
 

EU, China begin talks on textile row

 

   
 

Joint forces storm beaches at climax of drills

 

   
 

Taiwan students on mainland given level fees

 

   
 

Japan, China to jointly develop 4G mobile

 

   
 

China says market to decide yuan's value

 

   
 

CCTV sends record invitations for festival

 

   
  Temasek close to buying BOC stake - FT
   
  N. Korea nuclear talks likely as planned
   
  Japan, China to jointly develop 4G mobile
   
  Two bus accidents claim 33, injure 56
   
  NPC debates further raising tax threshold
   
  Farmers protest over alleged lead poisoning
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Beijing seeks calligraphic presentation of 2008 Games slogan
   
Calligraphic presentation of slogan sought
   
Beijing makes good time with 2008 preparations
  News Talk  
  It is time to prepare for Beijing - 2008  
Advertisement
         
主站蜘蛛池模板: 丰满岳乱妇在线观看视频国产| 亚洲精品乱码久久久久久蜜桃不卡| 97视频免费在线| 国产超级乱淫视频播放免费| 一区二区三区免费电影| 无翼乌邪恶工番口番邪恶| 久久精品天天中文字幕人妻| 欧美在线一卡二卡一卡3卡4卡5| 人人妻人人妻人人片色av| 精品国产麻豆免费网站| 国产一区二区三区精品视频| 香焦视频在线观看黄| 国产狂喷潮在线观看| 0588影视手机免费看片| 国内揄拍高清国内精品对白| aⅴ在线免费观看| 好男人资源在线播放看| 丁香花在线观看免费观看图片| 日操夜操天天操| 久久人人妻人人做人人爽| 日韩欧美三级在线| 乱人伦一区二区三区| 欧美aaaa在线观看视频免费| 亚洲国产欧美日韩一区二区| 亚洲无砖砖区免费| 永久免费在线观看视频| 在线观看国产三级| a级毛片无码免费真人久久| 好男人在线社区www在线观看视频 好男人在线社区www在线视频一 | 中文字幕免费在线观看| 日本亚洲色大成网站www久久| 久久精品国产亚洲av麻豆色欲 | 波多野结衣xxxxx在线播放| 人妻免费久久久久久久了| 白丝女班长被弄得娇喘不停| 免费污片在线观看| 秋葵视频在线观看在线下载| 免费观看的av毛片的网站| 精品一区二区三区免费视频| 免费看成人aa片无码视频吃奶| 精品1州区2区3区4区产品乱码|