Home>News Center>Sports
         
 

Beijing 2008 to set new record for Olympics revenue
(Xinhua)
Updated: 2005-12-26 09:20

BEIJING, December 26 (Xinhua) -- If there is anything that has already made the International Olympic Committee (IOC) happy with its decision to choose Beijing as the 2008 Olympic host city, it may be the games' rosy prospect of profitability.

beijing olympics 2008With organizers likely to cash in more than 1 billion US dollars in local sponsorships, almost twice the amount at the previous event in Athens, IOC officials say Beijing will break the record set in Los Angeles in 1984 for the most profitable Games in history.

"It is incredible how interested almost 1.3 billion Chinese are in Beijing 2008," said Gerhard Heiberg, the IOC's marketing chief.

The Beijing Organizing Committee for the 2008 Olympics (BOCOG) has signed up 10 domestic partners. Seven of them are Chinese companies, with Volkswagen, Adidas and Johnson & Johnson rounding out the roster.

Yuan Bin, director of BOCOG's marketing department, revealed that some of the organizing committee's domestic sponsors pay even higher fees than the IOC's global sponsors, or TOP sponsors.

The threshold for becoming a TOP sponsor has been rising over the years. The package for the Sydney Games in 2000 was around 40 million dollars for a four-year sponsorship. Now the rights for the Beijing Games are set at about 65 million dollars.

Add at least 260 million US dollars that BOCOG will pocket from the IOC's 11 TOP sponsors, including China's own Lenovo, Heiberg expects Beijing 2008 to be the most profitable Olympics, beating the 224-million-US-dollar surplus in 1984.

BOCOG's profit estimate, however, is more cautious at 16 million US dollars.

"The prospects of the marketing program are quite positive," said Jiang Xiaoyu, BOCOG's executive vice president.

"We would like to see 1 billion dollars in sponsorship but there is much to do to reach the figure."

Yuan said the marketing program's success stemmed from a clear package that outlined the rights and benefits of all sponsors.
Page: 12



Selected Reuters Sports Pictures for Dec. 24
Selected Reuters Sports Pictures
Today's NBA pictures
 
  Today's Top News     Top Sports News
 

China's mobile phone subscribers hit 388m

 

   
 

US$35.8 billion of funds abused this year

 

   
 

China and Japan discuss UN reform

 

   
 

Drug to treat human case of bird flu developed

 

   
 

Family of three die in suspected suicide blast

 

   
 

Law to curb gov't power over house relocation

 

   
  China loses to Spanish regional side in friendly
   
  Mavericks tie Spurs for West's best record
   
  Liverpool march on as Owen endures unhappy return
   
  Manchester United, Chelsea win at Premier League
   
  Asia's biggest ski event comes to China
   
  Nakamura strike gives Celtic vital win
   
 
  Go to Another Section  
 
 
  Story Tools  
   
Manufacturers, Exporters, Wholesalers - Global trade starts here.
Advertisement
         
主站蜘蛛池模板: 国产一在线精品一区在线观看| 女教师合集乱500篇小说| 亚洲国产成人久久综合区| 男攻在开会男受在桌子底下| 国产一级又色又爽又黄大片| 欧美色图在线视频| 国产综合激情在线亚洲第一页| www夜夜操com| 成人午夜视频免费看欧美| 久久国产真实乱对白| 极品丝袜老师h系列全文阅读| 亚洲欧美日韩中文在线| 男人j进女人p免费视频| 刺激videoschina偷拍| 一级毛片免费一级直接观看| 日韩视频在线免费| 亚洲图片欧美另类| 波多野结衣中文字幕一区| 免费观看的av毛片的网站| 美女视频黄a视频全免费网站一区 美女视频黄a视频全免费网站色 | 亚洲中文字幕第一页在线| 正点嫩模大尺度写真在线视频| 伊人色综合久久| 福利一区二区在线| 再深点灬舒服灬太大了短文d | 久久久综合中文字幕久久| 暖暖日本免费在线视频| 亚洲中文无码a∨在线观看| 欧美性猛交xxxx乱大交| 亚洲欧美成人一区二区在线电影 | 四虎影永久在线高清免费| 亚洲国产欧美日韩精品小说| 精品一区精品二区制服| 国产精品国产三级国产av中文| 99久无码中文字幕一本久道| 日日夜夜嗷嗷叫| 久久精品一区二区影院| 日韩视频在线一区| 久久精品国产导航| 日韩欧美中文字幕出| 九九精品视频在线观看|