Home>News Center>Sports
         
 

Beijing 2008 to set new record for Olympics revenue
(Xinhua)
Updated: 2005-12-26 09:20

BEIJING, December 26 (Xinhua) -- If there is anything that has already made the International Olympic Committee (IOC) happy with its decision to choose Beijing as the 2008 Olympic host city, it may be the games' rosy prospect of profitability.

beijing olympics 2008With organizers likely to cash in more than 1 billion US dollars in local sponsorships, almost twice the amount at the previous event in Athens, IOC officials say Beijing will break the record set in Los Angeles in 1984 for the most profitable Games in history.

"It is incredible how interested almost 1.3 billion Chinese are in Beijing 2008," said Gerhard Heiberg, the IOC's marketing chief.

The Beijing Organizing Committee for the 2008 Olympics (BOCOG) has signed up 10 domestic partners. Seven of them are Chinese companies, with Volkswagen, Adidas and Johnson & Johnson rounding out the roster.

Yuan Bin, director of BOCOG's marketing department, revealed that some of the organizing committee's domestic sponsors pay even higher fees than the IOC's global sponsors, or TOP sponsors.

The threshold for becoming a TOP sponsor has been rising over the years. The package for the Sydney Games in 2000 was around 40 million dollars for a four-year sponsorship. Now the rights for the Beijing Games are set at about 65 million dollars.

Add at least 260 million US dollars that BOCOG will pocket from the IOC's 11 TOP sponsors, including China's own Lenovo, Heiberg expects Beijing 2008 to be the most profitable Olympics, beating the 224-million-US-dollar surplus in 1984.

BOCOG's profit estimate, however, is more cautious at 16 million US dollars.

"The prospects of the marketing program are quite positive," said Jiang Xiaoyu, BOCOG's executive vice president.

"We would like to see 1 billion dollars in sponsorship but there is much to do to reach the figure."

Yuan said the marketing program's success stemmed from a clear package that outlined the rights and benefits of all sponsors.
Page: 12



Selected Reuters Sports Pictures for Dec. 24
Selected Reuters Sports Pictures
Today's NBA pictures
 
  Today's Top News     Top Sports News
 

China's mobile phone subscribers hit 388m

 

   
 

US$35.8 billion of funds abused this year

 

   
 

China and Japan discuss UN reform

 

   
 

Drug to treat human case of bird flu developed

 

   
 

Family of three die in suspected suicide blast

 

   
 

Law to curb gov't power over house relocation

 

   
  China loses to Spanish regional side in friendly
   
  Mavericks tie Spurs for West's best record
   
  Liverpool march on as Owen endures unhappy return
   
  Manchester United, Chelsea win at Premier League
   
  Asia's biggest ski event comes to China
   
  Nakamura strike gives Celtic vital win
   
 
  Go to Another Section  
 
 
  Story Tools  
   
Manufacturers, Exporters, Wholesalers - Global trade starts here.
Advertisement
         
主站蜘蛛池模板: 亚洲另类小说网| 国产免费av片在线观看| freeⅹxx69性欧美按摩| 无码中文人妻在线一区二区三区| 亚洲三级在线观看| 欧美黄色免费在线观看| 免费黄色一级电影| 色婷婷中文字幕| 日批视频网址免费观看| 亚洲中文字幕久久无码| 波多野结衣一级片| 免费在线观看h| 精品香蕉一区二区三区| 国产精品剧情原创麻豆国产| a√天堂中文在线最新版| 性感美女视频在线观看免费精品| 久久久久久久91精品免费观看| 最新国产乱人伦偷精品免费网站| 亚洲欧美中文字幕在线网站| 特黄特色大片免费播放| 六月丁香婷婷天天在线| 老外一级毛片免费看| 国产乱码精品一区三上| 99re热久久这里只有精品首页| 国产精品亚洲精品日韩已满| 91大神在线观看视频| 在线天堂中文在线资源网| groupsex娇小紧的5一8| 婷婷四房综合激情五月在线| 中文字幕乱码人妻综合二区三区 | 国产成人涩涩涩视频在线观看 | 日韩一卡2卡3卡4卡| 亚洲aⅴ在线无码播放毛片一线天| 欧美成人看片黄a免费看| 亚洲精品国产成人中文| 特黄一级**毛片| 俄罗斯激情女同互慰在线| 男女下面的一进一出视频| 免费看黄的网页| 粉嫩虎白女m3n8视频| 八区精品色欲人妻综合网|