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Ding's star shines ever brighter
(China Daily)
Updated: 2006-01-05 06:39

Audacious Chinese teenager Ding Junhui has his sights set on becoming the world's No 1 snooker player.

ding junhui
Achieving that would bring him superstar status alongside the likes of Yao Ming.

Companies are already falling over themselves in the scramble to sign up the 18-year-old as an ambassador for their products, conscious that his star is only going to get brighter.

There is growing belief that Ding can make his dream come true after beating six-time world champion Steve Davis to win the UK championship last month, moving him up to 31 in the world rankings.

Just 18, he showed a steely nerve to take a title that is considered second only to the world championships, which is now in his sights.

"This is the second most important tournament in the world and it gives me great joy to win here," Ding said after his win over Davis.

"It will give me a lot of confidence to go to the world championships in Sheffield next year. This is a big step."

Ding, who hails from eastern Jiangsu Province, has been credited with professionalizing snooker's image in China, where it is often played on sidewalks in cities, especially on hot summer days.

His victory over Davis is expected to fuel even more interest in a sport that is played by an estimated 50 million people in China.

And it has the potential to turn Ding into a one of China's few true sporting superstars, alongside the likes of NBA star Yao Ming and 2004 Olympic 110m hurdles champion Liu Xiang.

When he won his home tournament last season, he was watched by a staggering 100 million TV viewers across China. Wily companies want to build on his success and are queuing up to use his name and image.
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