Former basketball player shows shoes at London Fashion Week

[Photo provided to China Daily]

House of iKons is a London-based platform that supports young emerging fashion and shoe designers from around the world.

Gieler was introduced to House of iKons' CEO, Savita Kaye, by a mutual friend.

Then, weeks after the London show, Gieler, along with House of iKons, brought the designers, who appeared under the House of iKons label at London Fashion Week, to Beijing's Four Seasons Hotel in late March to promote their work in China.

The Beijing exhibition showcased shoes by Gieler and works by six women's fashion designers from different countries.

The designers included Yen from United Arab Emirates, London-based duo Albert Martincich and Kany Dao, British designer Emilia Walls and Morocco-born designer H EI Bou.

Kaye discovered Gieler's shoes when she was preparing for the fashion week show in London.

Then, Kaye, who was finding her Jimmy Choo heels uncomfortable, tried Gieler's shoes, which were sent over for the show, and she was hooked.