南京街頭現(xiàn)“誠(chéng)實(shí)書(shū)店”：無(wú)人收款、無(wú)人看管

A busy public square in the Chinese city of Nanjing is home to an unusual experiment.
中國(guó)南京一處繁華的廣場(chǎng)上發(fā)生了一件新鮮事。

For almost two months, the country's first "honesty bookshop" has occupied a sidewalk on Hanzhong Road in the city's Gulou district.
近兩個(gè)月來(lái)，中國(guó)第一家“誠(chéng)實(shí)書(shū)店”在南京市鼓樓區(qū)漢中路街頭正式營(yíng)業(yè)。

With no cashier or other staff keeping tabs, the store relies on trust for payment.
這家書(shū)店沒(méi)有收銀員，沒(méi)有員工在旁看管，全憑顧客自覺(jué)付款。

Amazingly, most customers cough up although Zhu Yu, the marketing director of the company that runs it, says takings are 5% less than they should be.
經(jīng)營(yíng)該書(shū)店的企業(yè)的營(yíng)銷(xiāo)總監(jiān)朱昱（Zhu Yu，音譯）表示，雖然實(shí)際進(jìn)賬數(shù)目比正常數(shù)目少了5%，但令人驚訝的是，絕大多數(shù)的消費(fèi)者都能自覺(jué)付款。

But making money isn't the venture's main goal and they go easy on those who take books without paying.
但是，賺錢(qián)并不是這次活動(dòng)的主要目的，對(duì)那些拿了書(shū)卻沒(méi)付錢(qián)的人，他們也并不太在意。

"If they can really finish the books, it doesn't matter if they took the books for free," he says.
“如果他們真地能看完這些書(shū)的話，就算不付錢(qián)也沒(méi)什么關(guān)系，”朱昱說(shuō)道。

"In fact, we are really happy to witness so many people taking books from the honesty bookshop."
“實(shí)際上，我們非常高興看到有這么多人來(lái)誠(chéng)實(shí)書(shū)店選書(shū)。”

After browsing the four wooden bookshelves, customers must drop their money in a lock box.
顧客瀏覽四個(gè)木書(shū)架上的書(shū)籍，選好書(shū)后把錢(qián)投到一個(gè)有鎖的盒子里。

Prices are set at 30% of the cover price.
這些書(shū)按定價(jià)的三折出售。

Zhu hopes that his sidewalk store, which sells on average 60 books a day, will rekindle interest in reading.
這家街頭書(shū)店平均每天賣(mài)60本書(shū)。朱昱希望通過(guò)這個(gè)街頭書(shū)店能重燃人們對(duì)閱讀的興趣。

Like elsewhere,Chinahas seen e-books chip away at the market for traditional books and many independent booksellers are struggling.
與其它國(guó)家一樣，在中國(guó)，電子書(shū)正在蠶食傳統(tǒng)紙書(shū)的市場(chǎng)，很多獨(dú)立書(shū)商都在苦苦掙扎。

Zhu got permission from the city government to use the sidewalk and says he's determined to make it a long-term project.
朱昱從市政府獲得使用這條人行道的許可。他表示決定將其做成一個(gè)長(zhǎng)期的項(xiàng)目。

It's run by Popular Bookmall, which operates eight bookstores in China.
本次活動(dòng)由大眾書(shū)局（Popular Bookmall）舉辦。該企業(yè)在中國(guó)有八家書(shū)店。

He says the store is open every day, except when it rains, and it's locked up each night.
朱昱表示，除了雨天，這家書(shū)店每天白天開(kāi)放，晚上閉店。

"People stand in front of the bookshop, and ask themselves whether they should pay and how much they should pay. It's a process of cleansing the thoughts of our hearts," he says.
“人們站在書(shū)架前，問(wèn)自己該不該付錢(qián)、該付多少錢(qián)。這是一個(gè)凈化我們內(nèi)心想法的過(guò)程，”他說(shuō)道。

Lofty goals aside, the streetside venture allows his company to clear old inventory.
先不考慮這些崇高的目標(biāo)，這次活動(dòng)還能幫助他的公司清理庫(kù)存。

It's not the first time Popular Bookmall has employed inventive tactics to try and turn the city's busy residents into bookworms.
大眾書(shū)局此前也曾為提高每日奔忙的市民的讀書(shū)熱情而采取一些創(chuàng)新策略。

In September last year, the company laid out 1,000 books and reading lamps on the ground and encouraged people "to go on a date" with a book.
2014年9月，大眾書(shū)局曾在地面上陳列1000本書(shū)和看書(shū)用臺(tái)燈，鼓勵(lì)人們與書(shū)籍“來(lái)一場(chǎng)約會(huì)”。

Nanjing is also home to Librairie Avant-Garde, a cavernous retail and performance space hidden away in an underground car park that was once voted China's most beautiful bookstore.
南京還有先鋒書(shū)店（Librairie Avant-Garde），一家隱藏在地下停車(chē)場(chǎng)的洞穴狀書(shū)店，集零售和表演于一體，曾被評(píng)選為中國(guó)最美的書(shū)店。

It's since become a cultural landmark and tourist attraction in the city.
先鋒書(shū)店此后成了南京的文化地標(biāo)和旅游勝地。

"Independent book shops represent the well being of the city," Qian Xiaohua, Libraire Avant-Garde's owner told CNN in 2013.
先鋒書(shū)店老板錢(qián)曉華在2013年接受CNN采訪時(shí)說(shuō)：“獨(dú)立書(shū)店代表了一座城市的福祉。”

"When a city is losing its bookshops, it's actually losing something in its soul."
“當(dāng)一個(gè)城市的書(shū)店越來(lái)越少時(shí)，它正在失去一些靈魂深處的東西。”

If the success of the Honesty Bookstore is any guide, Nanjing's is in pretty good shape.
如果誠(chéng)實(shí)書(shū)店的成功范例能起到帶頭作用的話，南京的文化發(fā)展大有希望。

Vocabulary

keep tab on：密切注意，看守

cough up：勉強(qiáng)支付

rekindle：重新激起

lofty：崇高的

inventory：存貨

cavernous：如洞穴般

英文來(lái)源：CNN

譯者：李朗

編輯：王旭泉

審校：劉明