The matchmaker
Fact sheet of Mandaray
Business model: brand consulting agency
Staff: eight people
Start-up capital: $20,000
Turnaround time: within two years
Website: www.mandaray.com
E-mail: info@mandaray.com
Finding solutions
Jerome Mazet intends Mandaray to deal mostly with high-end sports related brands. He researches the target market, allocates the appropriate assets to match the brand culture and comes up with a solution to raise public awareness. Here are three major services Mazet and his team offer to their clients.
Sports Marketing
Mandaray harnesses the excitement of sports to create business solutions for its clients. With their key insight and experience, they assist clients in building clear strategies to achieve measurable objectives.
In 2014, Mandaray facilitated the business relationship between Shangri-La Hotels & Resorts with Ferrari. Through this partnership, Shangri-La's global VIP clients experienced a unique Ferrari experience that included a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship featuring the fastest circuit-racing cars in the world.
Celebrity Endorsement
Mandaray assists its clients in booking the right celebrity for their brand with access to more than 600 celebrities locally and globally.
In 2014, Mandaray worked with Qoros Automobile to book three celebrities to develop a series of teaser clips. Those videos were then released online and through the celebrities’ Weibo accounts.
Ultimate Experiences
Through their unique network, Mandaray can offer "money-can't-buy" experiences and gain access to exclusive events for their clients.
Examples
Sports VIP hospitality such as F1 Team VIP tickets for any F1 race around the world, extreme sailing experiences, and playing golf with a PGA Pro.
Party with the Stars: Oscar's after-party tickets, Victoria's Secret Fashion Show and VIP after-party, Hollywood parties and more.
Other events: Hollywood backstage access, film premieres in the United States and United Kingdom, visit an F1 factory, VIP concert tickets.
