The Kunming National Hi-Tech Industries Development Zone was approved by the Ministry of Commerce on May 11, 2012, as one of the first 35 National E-Commerce Demonstration Bases.

Development model

The zone shall explore an e-commerce development model for SMEs. It will help SMEs, including biomedical enterprises, agricultural enterprises and micro enterprises, to open online stores on famous platforms including T-Mall (www.tmall.com) and Taobao (www.taobao.com). Also, it will develop a plateau e-commerce model by making the Kunming Hi-Tech Development Zone an e-commerce headquarters through e-commerce building construction. It will attract information enterprises to gather e-commerce buildings as soon as possible through industrial agglomeration and concentration so as to build an e-commerce building brand with regional and industrial influence.

Building the "Yunnan E-Commerce Valley"

The Kunming Hi-Tech Development Zone invested 5 million yuan ($802,700) in 2013 to cooperate with China Network (www.99114.com) to build the "Yunnan E-Commerce Valley." As an important medium for the National E-Commerce Demonstration Base, "Yunnan E-Commerce Valley" can gather local leading business entities, e-commerce servicers and e-commerce training organizations so as to develop itself into a leading e-commerce center in Southwest China, covering business entities in China, Southeast Asia and South Asia. "Yunnan E-commerce Valley" will become a B2B e-commerce trading center, B2B e-commerce settlement center, e-commerce service center and training center for business entities.

By December 2013, 20 classified networks characterized by major products of leading enterprises had been set up and put into operation.

They are as follows:

1. China Trading Network for Matsutake: Yunnan Maolong Co

2. China Trading Network for Cut Flowers: Chinese Rose Gardening Co

3. China Trading Network for Pu'er Tea: Yunnan LongRun Tea Group

4. China Trading Network for Coffee: Yunnan Changshengda Investment Co

5. China Trading Network for Spirulina: Yunnan Green A Bioengineering Co

6. China Trading Network for Pine Pollen: Maiduo Biotechnology Development Co of Kunming

7. China Trading Network for Water Dispenser: Kunming Xincheng Water Science Co

8. China Trading Network for CNC Equipment: Kunming Kunkai Dedicated CNC Equipment Co

9. China Trading Network for Aluminum & Plastic Packaging: Yunnan Mingbo Packaging & Printing Co

10. China Trading Network for Cucurbit Flute: Yunnan Mingdian Culture Communication Co

11. China Trading Network for Redwood Furniture: Kunming Haodu Furniture Co

12. China Trading Network for Toothpaste: Yunnan Bioeast Technology Co

13. China Trading Network for Maca: Yunnan Maca Organism Technology Co

14. China Trading Network for Cable & Wire: Kunming Cable Group

15. China Trading Network for Essential Oil: Grass Resources Development Co

16. China Trading Network for Telescope: Kunming Tengyang Optical Instrument Co

17. China Trading Network for Probiotic Products: Yunnan Best Choice Bio-Science and Technology Co

18. China Trading Network for Travel Products: Yunnan Hecheng Investment & Development Group Co

19. China Trading Network for Anti-Bacterial Liquid: Kunming Hande Nano-Biotechnology Co

20. China Trading Network for Chinese Embroidery: Kunming Huamao Minxiu Trading Co

Since the product network was launched and put into operation in June 2013, it has attracted more than 4,000 registered users, with about 1,500 active users, 10,000 on-line consultations and 2,500 transactions. The total trading volume will reach more than 10 million yuan and all operational indicators show monthly increases. Each platform has achieved the initial industrial agglomeration effect.

Developing cross-border e-commerce

The zone shall set up a modern service industry system that integrates science, culture and e-commerce for Southeast Asia and South Asia. It shall also accelerate the development of cross-border e-commerce for import and export.