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Video gamers get older, get online - U.S. survey
(Agencies)
Updated: 2004-05-13 11:32
Contrary to a popular stereotype, the average video game player is not a
teenage skateboarder but a more mature fun-seeker old enough to be his dad,
according to a survey released on Wednesday.
A video game enthusiast tries out the
'Leisure Suit Larry Magna Cum Laude' video game for the Sony PlayStation 2
at The Electronic Entertainment Expo or E3, a trade show for the video
game industry, in Los Angeles May 12, 2004.
[Reuters] |
A survey compiled by the Entertainment Software Association and released at
E3, the video game industry's major trade show in Los Angeles, found that a
slight majority of video game players are now over 18 years of age.
In fact, the average age of game players was 29 and the average age of buyers
was 36, with men making up 59 percent of the playing audience.
The association's annual consumer survey, released to coincide with the
formal opening of the E3 show, found that 52 percent of people who have
increased their game-play time have done so at the expense of watching TV, while
47 percent go to the movies less in favor of playing games.
The ESA also found a steady increase in online gaming, with 43 percent of
gamers playing online an hour or more each week, up from 31 percent two years
ago. So-called "casual" games, usually puzzle, board, trivia or card games, were
overwhelmingly the most popular online titles.
In a "state of the industry" address at the opening of the annual E3 video
games trade show here, ESA President Doug Lowenstein said things had changed
dramatically in gaming in the show's 10-year history.
"The games that were the buzz of 1995 look simple and charming by today's
standards," Lowenstein told a packed audience at the convention center in Los
Angeles.
Just over a third of those surveyed said they wanted the video game industry
to rely less on licensing spinoffs from Hollywood movies and other material in
favor of developing original content over the next 10 years.
More than 60,000 people have descended on Los Angeles for E3, a crucial week
for the $25 billion global games business.
The game use survey was conducted by Ipsos-Insight and based on a poll of
1,400 U.S. households, the ESA said.
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