Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive.
Li Ning goes head to head with sportswear giants
Sports apparel helps fill the kitty
Special: Overseas-funded companies adjusting strategies
Multinationals should focus on long-term development in the Chinese market, despite the fact that the business environment and investment policies may have their ups and downs, the Chief Executive Officer of Siemens China said Thursday.
Foreign companies operating in China and experts on Wednesday reiterated that the nation is still an attractive destination for investors. Full Coverage
The central government has said it will invest more than $100 billion in 23 new infrastructure projects in the underdeveloped western regions this year to boost domestic demand.
Economists said that although wages will continue to rise, foreign companies are unlikely to move out of China due to the many other advantages that the nation offers them.
Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive.
Li Ning goes head to head with sportswear giants
Sports apparel helps fill the kitty
Special: Overseas-funded companies adjusting strategies
A senior executive of Foxconn on Wednesday said the firm has plans to shift some production lines out of Shenzhen to tap more business opportunities on the mainland and save on production costs.
Pressures that foreign companies may face in China for pay rises will not dampen their confidence about investing in the country, with the nation set to welcome a new wave of foreign direct investment (FDI) this year, according to a think-tank of the Ministry of Commerce.
Facts and data have proved that instead of deteriorating, China's investment environment has been continually improving.
McDonald's admitted that its chicken nuggets sold in China also contained the two additives which US media accused of being harmful.
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